How does your Landing Page convert?

Written by jeff on July 14th, 2009

When a visitor lands on one of your landing pages after performing a search from a search engine, the expectations of the visitor are that they do not want to be bombarded with information about non related items or have too many options.

You will increase the likelihood that someone will purchase or enquire about your product if the users expectation match what they have search for in the first place. That is why it is important to think about your Landing Pages for each product or service.

It’s essential to provide the visitor with enough information to make an informed decision to continue. Then it is important that the design of the page is in such a way to easily take the user to the next step being a call to action, either by purchasing, an enquiry form or contact details.

If your landing page has one purpose it will be easier to drive traffic to this page with the right keyphrases and provide a clear message to the user.

Once you have your landing page(s) built, keep monitoring the conversion rates and make changes accordingly. Keep a look out for what visitors to your page typed in a search engine to find that page in the first place, and does the page have enough and relevant information available for the user to make a decision to go to the next step.

Need advice on how to create a landing pages please contact Diggy  www.diggy.com.au

This entry was posted on Tuesday, July 14th, 2009 at 1:04 pm and is filed under Online Marketing, Web Design & Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.