Everything a business owner needs to know about the Internet - Simplified!

Diggy Quick Start

“The key to success on the Internet is in combination of an informative and user-friendly website backed by a focused Internet Marketing campaign.”

Diggy Management

Welcome to Diggy Quick Start!

Information outlined in this page will be presented simply and to the point, outlining key interest areas, costs and main benefits.

Quick facts you need to understand

Passive medium (billboard, TV, radio) pushes information to the audience who may or may not be interested in its content. Internet is an interactive medium and its users actively seek the information they need. Information retrieval is now instant and much more convenient.

Nearly everything on the Internet starts with a search and Google is the most popular search engine that provides accurate and relevant results. Users have high expectations when it comes to quality of their search results which means that your website must be in line with those expectations.

Five elements of successful online presence

As a business owner who is looking at establishing successful online presence and stay competitive you need to understand the following five factors:

	Meaning	Example	Cost Range	Remarks
1) Domain Name	Having a unique address on the Internet. [Registration of your business name and/or trademark]	www.diggy.com.au	$50 - $500 Typically: $80 Two years.	Avoid domains that are too long or can be mistyped. Get professional advice on domain choice before making your purchase.
2) Web Hosting	Online space reserved for your business. [Renting office space.]	Space : 500 Mb (avg. website < 50Mb). Traffic: 1Gb - 200 Gb monthly bandwidth, or in some cases unlimited. These 2 factors determine the cost.	$200-$2000 Typically: $500 Yearly.	Make sure your hosting is in not too limiting when it comes to your space and monthly bandwidth.
3) Emails	Having an online mailbox. [PO BOX]	bob@diggy.com.au	$20-$100 Typically: Part of hosting Yearly.	You should be using and promoting email addresses based on your domain name and not emails given to you by a broadband or free webmail provider.
4) Website	Meaning: Online showroom. [Office space fitted out with furniture and business tools.]	http://www.edev.com.au	$1,000 - $100,000 Typically: $2,000 to $5,000 Once off.	Customers in your virtual showroom expect to find an adequate amount of information before they make their decision. You should be able to maintain the information on your website yourself.
5) Marketing	Bringing visitors to your website. [Being located on a busy road.]	Number 1 result when searching for “Car Service Zillmere”.	$200 to $2000 Typically: $200-$600 Monthly.	It is essential to continually market your website in order to stay competitive.

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The key to success on the Internet is in combination of an informative and user-friendly website backed by a focused Internet Marketing campaign.

A well-established presence accompanied with widespread online visibility will increase your sales and ensure a healthy growth or your business.